Campaign to recrute buddies for the VCA, Amsterdam's Best Social Awareness Campaign 2021
The Amsterdam Volunteer Centre wanted to recruit bodies to assist and simply give more attention to lonely people in the North side of Amsterdam. We were able to make a low budget campaign that would appeal and reach out to all Amsterdammers. A simple typographical poster serie stating "wanted: friend" with friend in several street lingo translations. By calling out to more people than just the expected few, and in their own language, the aim was to reach out to many more and to the entire city of Amsterdam.
The campaign has been very successful. Right after the launch the VCA already received their aimed number of volunteers. With the additional 2020 city wide campaign 'Gappie' we won the Amsterdam Communication award 2021.